Unless you live completely off the grid or are baked out of your mind, you’ve likely heard of Salesforce. What you may or may not have heard is that they are buying up companies to compliment their existing products like a Beverly Hills housewife buying shoes. Many of the acquired companies have been rebranded to fall in line with the Salesforce brand, which seems to be working well for them. They’re much more than just a CRM now.
from AuthorityLabs http://authoritylabs.com/blog/salesforce/